Look around you. There are lots of things occupying the advertisement board, on your Facebook newsfeed/timeline, Twitter feed and maniacally pushing notifications on your Whatsapp group chats.
In the world where technology and gadgets moving quickly, majority of us fall into being the victim of consumerism of useless media. The philosophy of consumerism that fuel the development of new incrementally improved gadgets every year took tolls on several aspects of our life; the health of our wallet, simplicity of living, the space to live and our peace of mind.
We have become more and more glued to the screen of our phones and tablets. The consumerism philosophy is not limited only to the buying of new gadgets, it also attacking our capabilities to create quality contents, to think clearly, to act accordingly. People are more interested to spend their time to consume shallow media that give them entertainment while at the same time killing time by not creating anything beneficial.
“Share it, Comment and Like it!”, they say.
The purpose of new technology has shifted from assisting people to create work faster, to making people consuming endlessly and pointlessly. Too many short-form media, context-missing information, misunderstanding and useless fights.
Technology has become cheaper and scalable, but at the same time, it can become the source of cheap drug that destroy our generation if we continuously mis-use them.
For the rest of us, we need to change this. We can improve this condition by creating useful content. Stop sharing shallow media. Keep on creating useful things, own your content and life the life of Creative Life.
At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work—as a human being. What do I have to complain of, If I’m going to do what I was born for—the things I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?”
—But it’s nicer here …
So you were born to feel “nice”? Instead of doing things and experiencing them? Don’t you see the plants, the birds, the ants and spiders and bees going about their individual tasks, putting the world in order, as best they can? And you’re not willing to do your job as a human being? Why aren’t you running to do what your nature demands?
—But we have to sleep sometime…
Agreed. But nature set a limit on that—as it did on eating and drinking. And you’re over the limit. You’ve had more than enough of that. But not of working. There you’re still below your quota.
You don’t love yourself enough. Or you’d love your nature too, and what it demands of you. People who love what they do wear themselves down doing it, they even forget to wash or eat. Do you have less respect for your own nature than the engraver does for engraving, the dancer for the dance, the miser for money or the social climber for status? When they’re really possessed by what they do, they’d rather stop eating and sleeping than give up practicing their arts. Is helping others less valuable to you? Not worth your effort?
First, there is a fundamental law, from which no one—neither the great nor the small—is exempt. In substance it is: “Every ‘Standard Oil’ man must wear the ‘Standard Oil’ collar.”
This collar is riveted on to each one as he is taken into “the band,” and can only be removed with the head of the wearer.
Here is the code. The penalty for infringing the following rules is instant “removal.”
Keep your mouth closed, as silence is gold, and gold is what we exist for.
Collect our debts to-day. Pay the other fellow’s debts to-morrow. To-day is always here, to-morrow may never come.
Conduct all our business so that the buyer and the seller must come to us. Keep the seller waiting; the longer he waits the less he’ll take. Hurry the buyer, as his money brings us interest.
Make all profitable bargains in the name of “Standard Oil,” chancy ones in the names of dummies. “Standard Oil” never goes back on a bargain.
Never put “Standard Oil” trades in writing, as your memory and the other fellow’s forgetfulness will always be re-enforced with our organization. Never forget our Legal Department is paid by the year, and our land is full of courts and judges.
As competition is the life of trade—our trade, and monopoly the death of trade—our competitor’s trade, employ both judiciously.
Never enter into a “butting” contest with the Government. Our Government is by the people and for the people, and we are the people, and those people who are not us can be hired by us.
Always do “right.” Right makes might, might makes dollars, dollars make right, and we have the dollars.
1. Good Design is Innovative
The possibilities for innovation are not, by any means, exhausted.
Technical development is always offering new opportunities for innovative design.
But innovative design always develops in tandem with innovative technology,
and can never be an end in itself.
2. Good Design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.
3. Good Design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products
we use everyday affect our person and our well-being. Only well executed
products can be beautiful.
4. Good Design makes a product understandable
It clarifies the product’s structure, Better still, it can make the product talk.
At best, it is self-explanatory.
5. Good Design is honest
It does not make a product more innovative, powerful, or valuable than it really is. It is not an attempt to manipulate the consumer with promises that cannot be kept.
6. Good Design is unobtrusive
Product fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained in order to leave room for the user’s self expression.
7.Good Design is long lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, It lasts many years – even in today’s throw-away society.
8. Good Design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect toward the consumer.
9. Good Design is environmentally friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the life cycle of the product.
10. Good Design is as little design as possible
Less but better – because it concentrates on the essential aspects and the product are not burdened with inessentials. Back to purity, back to simplicity.