People stick in companies as long as they can tell a good story about it. When an employee can’t tell her/ himself and their friends a good story for a while they quit.

It’s basic human nature:we want to tell ourselves and our closest friends/ family the best stories. Stories that make us seem heroic,stories that we are proud of and stories that are unique.

Understanding this psychology as an employer and helping appeal to the basic instinct of storytelling is key to employee retention.

Anything from “my company gives me 20% times off”,“has video games”,“employee happy hours”,“mustache Fridays”are all just tactics in trying to help employees tell better stories about the places they work.

What’s interesting is two people in the same company can tell themselves different stories –so stories may not necessarily reflect reality.

Credit goes to [Romy Misra]

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