An Excerpt from The Vocabulary of Ultimate Success

Sometimes vocabulary is even more transformational than bargained for — a fact to which several major advertisers can attest. After translating their slogan,

Come Alive! You’re in Pepsi Generation

into Chinese, corporate officials were stunned to discover that they’d just spent millions of dollars announcing,

Pepsi Brings Your Ancestors Back from the Grave.

Chevrolet, mystified sluggish sales of its new Nova compact in Latin America, eventually discovered the Spanish translation of no va:

It Doesn’t Go

~An excerpt form the Vocabulary of Ultimate Success (chapter), Awaken the Giant Within, Anthony Robbins, 1991.